Postcards are thick pieces of mail that convey travel greetings, business announcements and more. Create postcards made from quality cardstock to withstand mailing with vivid inks that create striking images.
Postcard marketing is one of the easiest, cost-effective, and versatile methods of reaching your audience. Used effectively in tandem with direct mail campaigns or flyers given out directly to new customers, postcards can increase brand recognition while strengthening local community connections.
Sizes
Postcards have come a long way since being sent home from summer camp to your grandma; now they serve as powerful marketing tools in numerous advertising and promotional campaigns, from direct mail to event handouts. There’s an array of postcard printing sizes to choose from so finding one to fit your campaign should be no trouble at all!
Standard postcard sizes measure 4″ x 6″, giving you enough room to express your message with minimal words yet maximum impact. They make for ideal short-term promotions or events.
If you need extra room to express your message, 5.5″ x 8.5″ postcards offer ample space. Their generous dimensions allow for text as well as images and infographics – plus, the USPS requires this minimum size for Every Door Direct Mail (EDDM).
A postcard measuring 6.5″x 11″ packs quite the punch! This size makes a powerful statement about your business or offering deep discounts, plus qualifies for letter sized postage, saving money on mailing costs.
Selecting an effective embossed business card size is vital to the success of any campaign. Eye-catching postcards that don’t overdo information should be your goal; use a postcard design template as a guideline when choosing how much content should go on each postcard.
When choosing your postcard size, keep in mind that the USPS has regulations regarding thickness. If your postcard exceeds these rules it will be classified as a letter and you will pay higher postage rates; thus it is crucial that you work with an experienced postcard printer who can ensure it will fit within those parameters.
Paper
Postcards offer a unique way of connecting with customers through print marketing. From announcing grand openings or sales promotions to unveiling new services or products, postcards provide an effective means of reaching potential clients directly and personally. Postcard printing can help promote your business while building brand recognition at an economical cost.
Selecting the proper paper for your custom postcard project is essential to its success. Your selection will impact its quality, appearance, durability and potential impact on recipients of the final product.
Ideal paper weight for postcards typically ranges between 80-110 lb. cover stock to ensure durability in terms of mailing and handling conditions, as well as finding an equilibrium between cost and quality, making this weight suitable for many business postcards.
Your postcard thickness plays an essential part in their appearance and feel. Thicker paper stocks tend to bend less during handling and mailing, making them more desirable options. Furthermore, thicker papers tend to lend themselves better for embossing and foil stamping printing techniques that can further increase visual appeal of postcards.
Postcard printing can be done on various types of paper depending on your preferences and needs. For personal postcards, linen-textured paper may create a luxurious feeling while for business uses, more professional materials like coated cardstock may provide better durability.
Another important consideration when selecting paper for postcards is which printer will be used. Both inkjet and laser printers require different kinds of stock; to select an optimal paper, consider your printing method carefully – inkjet-compatible paper absorbs ink quickly for vibrant prints, while laser-resistant sheets resist heat and folds.
Finishes
Custom postcards can be an effective way to promote your business, connect with clients or send heartfelt greetings. Printed on high-quality cardstock, these prints ensure your messages and images look crisp and clear while offering numerous sizes, finishes and designs so as to convey your desired message effectively.
Subtle changes to your postcard design can enhance its aesthetic appeal while providing extra protection from wear and tear. There are various specialty finishes available, including foiling and raised spot UV. Foiling adds a luxurious sheen to the name or logo of your business, conveying a luxurious feel. Raised spot UV adds extra pops of color that highlight specific areas in the design while drawing focus toward essential information.
Postcards Offer a Cost-Effective
Postcards offer a cost-effective solution for reaching your target audience. Whether that means advertising a new product, event, or special offer. A great tool for small- and medium-sized businesses looking to boost brand recognition and customer engagement. While they also serve as an ideal way for creative freelancers like graphic designers, photographers, illustrators etc. To display work samples while garnering leads.
Cardstock is the material on which postcards are printed, and comes in various thicknesses and finishes. Thickner cardstocks offer more durability while providing a premium feel. They may also better withstand wear-and-tear when handling and mailing postcards.
Your cardstock comes in both smooth and matte finishes for you to choose from. Matte finishes have non-reflective surfaces which reduce glare for a more subtle. Elegant appearance and is the thickest paper by basis weight, making it suitable for mailing postcards.
Glossy finish paper offers vibrant hues with its glossy surface and shine. But is more susceptible to fingerprints and scratches than matte. Although more costly, glossy finish papers add subtle sparkle and shimmer that could enhance postcard designs.
Cardstock with textured or linen finishes give postcards an upscale. Natural appearance and are easy to write on – making them great choices for personal messages or invitations.
Design
Postcard designs that stand out can add extra impact to any marketing strategy. While postcards may no longer be as widely distributed. Their personalized marketing benefits remain valuable in today’s age of digital media and emails. By adding custom postcards to your marketing strategy you’ll set yourself apart from competitors while creating lasting relationships with customers.
No matter if it’s for direct mail marketing, handout flyers, box inserts or something entirely else; postcards offer unparalleled versatility. Scalable and simple to use but they have one of the highest response rates of all print marketing methods!
Postcards are thick pieces of printed paper designed to send greetings or promotional information through the mail without an envelope. Postcards can also serve as RSVP cards for events, business postcards for grand openings or sales, invitations. And wedding save-the-date cards – among many other uses! Whatever your need may be, MOO offers custom postcards in different sizes. Papers and finishes so that they’ll meet them all perfectly!
Our postcards are carefully crafted to be eye-catching and stand out in mailboxes or sidewalks. Whether from mail carriers or passersby. Depending on its size, postcards can focus more on text or visual elements to deliver compelling messages. Our wide range of templates provides you emiratespostshop with a starting point and sparks creative thought!
We’re happy to answer all of your custom postcard printing queries. And assist in selecting the ideal printing solutions for your business or organization. Simply reach out today, as our online ordering process is fast, secure, and hassle-free. Should any issues arise we will refund. For more details take a look at our FAQs or schedule a consultation at one of our local stores. Simply book online or by calling the number listed!
